RIFFS

HARD ROCK VEGAS, BRANDED CONTENT.

I was honoroed to create an original series for Hard Rock Hotel, Vegas, called “RIFFS". Hard Rock was looking to capitalize on more owned assets for their platforms. Tapping into their legendary music background was key. The concept was built around creating a highly-stylized and raw interview series that showcased talent that was playing right at the Hard Rock’s esteemed venue. The pilot episode featured supergroup Chickenfoot who I’ve worked with for several non-related projects. The series was ahead of its time with its black and white treatment, bold graphics and questions from fans on their social platforms.